Real-life aquatic creatures and an A.I. ticketing platform form a winning combination for Merlin Entertainment’s SEA LIFE Scheveningen in The Hague.

Blooloop caught up with Maaike Schröeder, marketing manager of SEA LIFE Scheveningen to talk about SEA LIFE’s ethos and business model and its collaboration with Convious.

“We have doubled our online sales due to this platform,” she says. “People like the tool. Convious knows so much and can make behavioural predictions about what the customer is going to do, and it just works well for us. They have the specialist knowledge around how to reach people online.”

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